Lasio Inc. is a brand committed to providing salons with products that allow them to compete in an increasingly innovative industry.

The founder of Lasio Inc., saw outstanding potential in a little known revolutionary product and began importing it from Brazil.

In 2000, Lasio Inc. began by making waves in New York City that have since rippled throughout the continent. The brand is now distributed worldwide.

What was established all those years ago is a company that stands out above the rest as a connoisseur of the Brazilian Hair Straightening.

Lasio Inc. boasts a multitude of impressive products. After recognizing the diverse needs of our clients; Lasio Inc. spent years cultivating two stand-out straightening formulas; the Maximum Strength, Lasio One and Four Day treatment.

Today, Lasio inc. continues to understand the demand for nourishing products suitable for all hair types. In 2008, Lasio Inc. released its full product line; the ideal complement to the Brazilian Straightening treatments. The line includes keratin enriched shampoo, conditioner, styling balm, and gloss for a picture-perfect finish. 

Lasio Inc. values the concern expressed by stylists and clients alike when it comes to the safety issues so crucial in our industry. That is why every batch of the Lasio Straightening formula is tested for both quality and safety.

We pride ourselves on providing consistent and reliable services and products to each of our clients; whether they are across the street or across an ocean.